American Express sought to connect its partner banks with the world of sports through the Copa América. At Magic Makers, we transformed that intention into an experience that combined inspiration, networking, and first-class hospitality. We designed an exclusive program that brought together executives from different financial institutions in an environment designed to generate strategic connections and experience football from a unique perspective.

The experience began with a private workshop, a space designed to inspire in-depth conversations and the exchange of ideas. There, top-level figures shared their views on leadership, teamwork, and the connection between sport and strategy.

The meeting continued with a football-themed welcome dinner, which served as the ideal setting to continue building relationships in a relaxed atmosphere.

The grand finale was the sporting event: guests were given access to Hard Rock Stadium with strategic locations in Premium Seating and hospitality included, where they experienced the Argentine national team’s match in maximum comfort and close to the action.

Concrete results / KPIs:

High-impact networking; Inspiration through leading speakers; Unique experience that combined sport, business, and emotion.