American Express sought to create a VIP experience around Formula 1. Magic Makers took that vision and transformed it into an exclusive program that combined premium hospitality, networking, and front-row adrenaline.
We designed a luxury trip for a select group of guests with unforgettable moments: a welcome dinner at Soho House, a motivational meet & greet with a motorsports personality, strategic business meetings, and a premium activation within the sporting event with exclusive access to the Paddock, Pit Lane, Truck, and prime podium positions.

Concrete results / KPIs: Total exclusivity; High engagement with key guests; Reinforcement of the brand’s premium positioning.