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F1 MÉXICO with American Express

Main Client: american express

Mexico City

VIP EXPERIENCE

American Express took Formula 1 to the VIP level

American Express sought to create a VIP experience around Formula 1. Magic Makers took that vision and transformed it into an exclusive program that combined premium hospitality, networking, and front-row adrenaline.
We designed a luxury trip for a select group of guests with unforgettable moments: a welcome dinner at Soho House, a motivational meet & greet with a motorsports personality, strategic business meetings, and a premium activation within the sporting event with exclusive access to the Paddock, Pit Lane, Truck, and prime podium positions.

Concrete results / KPIs: Total exclusivity; High engagement with key guests; Reinforcement of the brand’s premium positioning.

SOME CASES

POKER FACE
VIP Experience

Scotiabank

AWAKENING PROJECT
Wellness retreat

Scotiabank

TAYLOR SWIFT
Incentive trip

Scotiabank

Group
From concept to production
Everything you need to thrill and climb.
LET'S TALK!
  • Fan Travel Experiences

There are brands that just exist, and others that choose to leave a mark.
We create Key Moments designed to deliberately recognize, excite, and build loyalty.
We deliver turnkey trips to the most coveted destinations and events on the planet: premium hotels, iconic concerts, global sporting events, and magical corners where everything is planned to be unforgettable.

Each experience unfolds within a unique narrative, complete with 24/7 concierge service, an exclusive app for attendees, and that special touch only a brand can give… when it’s done right.

  • Sub-services:
    • Strategic conceptualization of the journey’s experience and narrative
    • Premium end-to-end logistics: flights, hotels, transfers, insurance, and flawless itineraries
    • Emotional branded merchandise: details that won’t be forgotten
    • Personalized Magic Makers app + 24/7 concierge for attendees

Let’s design what no one else dares to imagine

  • Experimental Marketing

What your brand sparks, we make tangible. We design creative campaigns, events, and live experiences that connect with your audiences and enhance your positioning.
We create relevant moments that foster loyalty, stir emotions, and turn perceptions into real value. From the narrative to the staging, everything is designed so your brand speaks without saying a word… and shines without asking permission.

  • Sub-services:
    • Creative concept & strategic storytelling
    • End-to-end production
    • Sensory ambiance design
    • Curation of speakers & talent
    • Loyalty experiences & engagement programs

Let’s design something that feels unforgettable