CONTACT US
VIVA LA VIDA with Scotiabank

Main Client: SCOTIABANK

Miami, Florida

Incentive trip

From an idea to a regional experience

Viva la Vida was conceived by Magic Makers as a high-impact proposal to celebrate customer loyalty and strengthen brand ties in the region.

What began as an exclusive incentive for 20 people evolved into a shared experience for 50 guests from eight markets, united by a single destination: Miami.

Every element—hospitality, design, ambiance, and storytelling—was designed to elevate the experience and consolidate the brand as the protagonist of a collective memory.

Viva la Vida marked a turning point in the way loyalty is celebrated: more than a trip, it was an experience that united markets, emotions, and purpose.

Concrete results / KPIs:

• Regional participation: Eight markets in Latin America and the Caribbean.

• Satisfaction level: 98% of guests rated the experience as “excellent.”

•⁠ ⁠Top of Mind: 25% increase in brand recall in internal post-trip surveys.

SOME CASES

F1 MÉXICO
VIP Experience

American Express

CAMILO
Elevated Awareness Experience

Sony Music

TAYLOR SWIFT
Incentive trip

Scotiabank

Group
From concept to production
Everything you need to thrill and climb.
LET'S TALK!
  • Fan Travel Experiences

There are brands that just exist, and others that choose to leave a mark.
We create Key Moments designed to deliberately recognize, excite, and build loyalty.
We deliver turnkey trips to the most coveted destinations and events on the planet: premium hotels, iconic concerts, global sporting events, and magical corners where everything is planned to be unforgettable.

Each experience unfolds within a unique narrative, complete with 24/7 concierge service, an exclusive app for attendees, and that special touch only a brand can give… when it’s done right.

  • Sub-services:
    • Strategic conceptualization of the journey’s experience and narrative
    • Premium end-to-end logistics: flights, hotels, transfers, insurance, and flawless itineraries
    • Emotional branded merchandise: details that won’t be forgotten
    • Personalized Magic Makers app + 24/7 concierge for attendees

Let’s design what no one else dares to imagine

  • Experimental Marketing

What your brand sparks, we make tangible. We design creative campaigns, events, and live experiences that connect with your audiences and enhance your positioning.
We create relevant moments that foster loyalty, stir emotions, and turn perceptions into real value. From the narrative to the staging, everything is designed so your brand speaks without saying a word… and shines without asking permission.

  • Sub-services:
    • Creative concept & strategic storytelling
    • End-to-end production
    • Sensory ambiance design
    • Curation of speakers & talent
    • Loyalty experiences & engagement programs

Let’s design something that feels unforgettable