Viva la Vida was conceived by Magic Makers as a high-impact proposal to celebrate customer loyalty and strengthen brand ties in the region.

What began as an exclusive incentive for 20 people evolved into a shared experience for 50 guests from eight markets, united by a single destination: Miami.

Every element—hospitality, design, ambiance, and storytelling—was designed to elevate the experience and consolidate the brand as the protagonist of a collective memory.

Viva la Vida marked a turning point in the way loyalty is celebrated: more than a trip, it was an experience that united markets, emotions, and purpose.

Concrete results / KPIs:

• Regional participation: Eight markets in Latin America and the Caribbean.

• Satisfaction level: 98% of guests rated the experience as “excellent.”

•⁠ ⁠Top of Mind: 25% increase in brand recall in internal post-trip surveys.