MONTSERRAT - PROJECT LEADER / NANI - PROJECT LEADER
A dream in Buenos Aires
We were founded in Buenos Aires, driven by the need to undertake a project and fulfill a dream that meant much more than becoming independent. We dreamed of offering creative solutions to other companies, and so we named our agency Blum! Marketing. We sat down at a restaurant table, armed with endless ideas, inexhaustible energy, and an immense desire to grow. In a short time, we had our own office. We built a team of committed professionals and added major clients with ambitious goals that we were passionate about helping them achieve.
In 2017, we opened offices in Miami and took a step that transformed our history: Magic Makers crossed borders. From Buenos Aires to the world, we began creating experiences for brands in the United States, Latin America, Canada, the Caribbean, Europe, and Asia, bringing our creative vision to new languages, cultures, and ways of connecting.
A story that expands with purpose
Since then, each destination has become an extension of our essence.
We don’t just export ideas: we export form, substance, and emotion.
Today, we work with global teams and brands that trust us to transform their vision into memorable experiences.
Because authentic magic knows no borders.
Florencia doesn’t just design experiences – she redefines how to see, feel, and create them. Founder and CEO of Magic Makers, she has spent over two decades imagining, curating, and leading projects that today set the standard for what a brand can mean. Brands like American Express, Sony Music, and Scotiabank — alongside many others seeking more than mere visibility — have placed their trust in her vision. Not because of what she does, but because of how she transforms it: strategy into emotion, brand into memory, objective into experience.
Florencia understands something that few do: the difference between just another action and an unforgettable experience lies in the details that aren’t seen but are felt. She doesn’t work with everyone. Only with those who understand that what leaves a mark isn’t improvised.
VP de Marketing en Magic Makers, As VP of Marketing at Magic Makers, he leads commercial strategies and experiences crafted for global brands that operate with high standards and a long-term vision. A specialist in B2B and B2C experiential marketing, he has executed high-end events, loyalty programs, and corporate travel initiatives that balance operational precision with brand sensitivity, focusing on discerning audiences where luxury is part of the experience.With over 15 years of experience, his differentiator lies in uniting data, insights, and creativity to design premium experiences with tangible returns. Creativity in his approach doesn’t embellish; it guides. And every result has its reason behind it.We create as a team. We are a collective of talent and experience, delivering creative results. Together with partners and collaborators who make the extraordinary possible, we transform ideas into real experiences.
GABY HERBSTEIN
CREATIVE DIRECTOR
AMAZE
Hyper-Personalized Digital Experiences
