Motorola wanted to present its new London and Juno models in a setting that spoke of innovation and style, while also showcasing the power of its collaboration with Pantone. The challenge was to create, in four weeks, an experience capable of captivating the press and guests, showcasing the product and brand as part of a single vibrant universe.

San José and Santo Domingo became the perfect setting for this launch, where a single story unfolded in two markets under the vibrant Pantone Magenta theme.

Motorola Launch was a creative statement. Every detail conveyed innovation and style, positioning the collaboration with Pantone as a symbol of avant-garde. The experience not only reaffirmed Motorola’s innovative spirit in the region but also strengthened its connection with the public, turning the product presentation into a moment to be remembered.

Concrete results / KPIs:

· Two markets activated under a single narrative

· Motorola reaffirming its innovative spirit in the region

· The partnership with Pantone projected as a symbol of creativity and trends