The experience unfolded in Miami and Toronto, two distinct venues with the same goal: to transform a musical event into a shared memory. In both cities, guests enjoyed a comprehensive program that combined immersive activities, exclusive hospitality, and carefully coordinated premium transportation.

Each space was designed to anticipate the excitement of the show, with carefully thought-out settings and personalized gifts that extended the narrative of the experience.

The pivotal moment came with VIP access to the concert, enjoyed from private hospitality suites specially decorated to reflect the spirit of the show. There, each guest was greeted with gifts designed to elevate the experience and turn every moment into an unforgettable memory.

Poker Face was a narrative that turned music into the perfect bridge to celebrate loyalty and create extraordinary memories.

Concrete results / KPIs:

· 5 markets integrated into a single binational program

· 42 winners experiencing Scotiabank in Miami and Toronto

· Strengthening Scotiabank’s regional position as a creator of memorable experiences